Our Ad Recall Lift Rate reported by Facebook averaged around 18% (after a few weeks of optimization of course) which is very high based on the research that we have seen and the type of creative that we were using.
Furthermore, how are ad recalls calculated?
- The number of people your ad reached.
- Amount of time each person spent “looking” at your ad.
- If any interaction with the ad took place: comments, likes, clicks.
- The audience your ad is being delivered to, and their typical behavior with other ads.
- Polling.
Subsequently, question is, how do you measure the effectiveness of Facebook ads? Key Facebook Ads Metrics
- Engagement: Engagement metrics measure how your audience interacts with a Facebook ad.
- Reach: Reach measures how many people see your ads across Facebook.
- Impressions:
- Clicks:
- Click-Through Rate (CTR):
- Cost Per Action (CPA) and Cost Per Click (CPC):
Thereof, what does ad recall mean?
Ad recall is a campaign metric that measures how memorable an advertisement is to an audience. Traditionally, ad recall has been measured by showing consumers ads and asking them questions about those ads later.
Where is ad recall available?
Ad Recall = Reach + Attention
Ad recall is a metric available on Facebook for advertising campaigns with a set brand awareness objective. Essentially, it looks to show your ads to consumers who will care about your content over blasting impressions against a select audience.
