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How do I create a content block in MailChimp?

Author

Olivia Carter

Published Feb 22, 2026

How do I create a content block in MailChimp?

To insert the Button content block, follow these steps.
  1. Click and drag the Button block into your layout.
  2. On the Content tab in the editing pane, type in the text you want on your button in the Button text field.
  3. From the Link to: drop-down menu, choose the type of link you want to create and set the additional options.

Keeping this in consideration, how do I add a content block in Mailchimp?

To insert a content block into a layout, click and drag the block into your design. Content blocks can be dragged vertically or horizontally within the layout.

Similarly, can you save blocks in Mailchimp? Edit content block

In the Editable Region, make any changes you need and click Save & Close. The delete control will apply to any text or images in the content block.

Simply so, how do I create a content block?

Add a social share content block to your email in Content Builder.

Create Content Blocks

  1. Click Create.
  2. Click Content Block.
  3. Click the content type to create.
  4. Add styles, including border, colors, and spacing, to the content.
  5. Enter or modify your HTML.
  6. Save the content.
  7. Complete these fields.
  8. Save the content block.

How do I create a text box in Mailchimp?

Insert the Boxed Text block

  1. Click and drag the Boxed Text block into your layout.
  2. Add your text in the Content tab.
  3. Make changes in the Style and Settings tabs or click Save & Close if you're done.

How do I insert a photo block into Mailchimp?

To insert an Image content block, follow these steps.
  1. Click and drag the Image block into your layout.
  2. Drag and drop an image from your computer into the Image content block. Or, click Browse to open the content studio and choose an image.
  3. After the image appears in the content block, click Save & Close.

How do I add a background image in Mailchimp?

Style a background image
  1. In the email or landing page designer, click the Style tab.
  2. Choose the section that contains your background image.
  3. Under Background, click Edit to make changes to the image in the Photo Editor.
  4. When you've finished making changes in the photo editor, click Save to return to your campaign.

What is content block?

Content blocks are groups of layout containers and cells that can be re-used when building responsive emails or landing pages . They can be a combination of different cell types such as text, images, dynamic content, shared content, and more.

How do I make an image column in Mailchimp?

To insert an Image + Text content block, follow these steps.
  1. Click and drag the Image + Text block into your layout.
  2. Drag and drop an image from your computer into the Image + Text content block.
  3. After the image appears in the content block, Click Save & Close.

How do I add a new section in Mailchimp?

To add a section, follow these steps.
  1. In your page layout, hover your cursor over the plus (+) icon where you'd like the new section to go.
  2. Click Add Section.
  3. On the Add Section step of the Sections panel, choose the section type you'd like to add.
  4. Choose a layout for your new section.

Can you make a table in Mailchimp?

Tables are declared with the mc-table class. For screens larger than 1024px, the tables are 100% wide and span the entire available space.

How do I block Mailchimp?

In order to add the Mailchimp block, click on the Add Block button.
  1. Add a new block and search for Mailchimp.
  2. Type /mailchimp in a new block.
  3. Adding Paragraph, List and Image Blocks above the Mailchimp Block adds a unique style to your page.
  4. In your Mailchimp Audience, click Settings → Audience fields and *|MERGE|* tags.

How do I wrap text around an image in Mailchimp?

On the Edit Image screen, click show image style options. Click the Align drop-down menu and choose whether to place your image to the left or right, or in the center of your text. Enter a number in the Margin fields to add space between your image and the wrapped text. Click Save & Insert Image.

Which type of content block can you use to personalize content for subscribers?

Use Dynamic Content to create content that is personalized for subscribers.

How many times can you nest content blocks?

Nesting Content Blocks

Content blocks can be nested, but only once!

What is a content block in marketing?

Content blocks let you establish a block of common content that you can reuse in multiple emails, forms, and/or pages. Use them to establish common headers, footers, and other blocks of content that you would like to standardize across your communications. Content blocks work like templates.

How do I edit a container in Mailchimp?

To edit your custom template, follow these steps.
  1. Click the Campaigns icon.
  2. Click Email templates.
  3. Browse the template list or search or the template you want to edit.
  4. Click Edit for the Code your own template you want to work with.
  5. After you're done, click Save in the lower-left corner.
From the audience settings
  1. Click the Audience icon.
  2. Click Audience dashboard.
  3. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
  4. Click the Manage Audience drop-down and choose Settings.
  5. Click Required email footer content.
  6. Make your changes, and click Save.

How do I use iframe in Mailchimp?

Generating iframe code
  1. Go to MailChimp and signup for an account.
  2. Create A List: Click "Lists" > "Create List"
  3. Change List Settings: Click "Settings" > "List name and campaign defaults"
  4. Generate Embedded Form: Select "Signup forms" > "Embedded forms"

How do I create a template in Mailchimp?

To create a template for the new email builder, follow these steps.
  1. Click the Campaigns icon.
  2. Click Email templates.
  3. Click Create Template.
  4. Hover over the template you want to start with and click Select.
  5. In the Create New Template pop-up, enter a name and click Save.

Where do I put CSS in Mailchimp?

Turn on the Inliner

To turn on the CSS inliner, follow these steps. In the Content section of the campaign builder, click Design Email. On the template step, click the Code Your Own tab and select Paste in code. On the design step, paste in your HTML code.

How do I fix formatting in Mailchimp?

Use the Clear Styles tool
  1. In the Content section of the Campaign Builder, click Edit Design.
  2. On the Design step, click to edit the content block you want to work with.
  3. Highlight the text in the content block, and click Clear Styles.
  4. Click Save & Close.
To style your footer, follow these steps.
  1. In the Content section of the campaign builder, click Design Email.
  2. Click the Footer block you want to work with.
  3. Click the Style tab.
  4. Make your changes as needed and click Save & Close.

What is dynamic content Mailchimp?

With Dynamic Content, you can use one email to show different content to different recipients. This can save you lots of time. For example, let's say you send a weekly newsletter to all subscribers.

Which type of content can an email content box contain?

A content box is an area of an email where you can insert text, links, images, and tables in classic Email Studio. You can build and edit content by managing content boxes in an email. Content boxes are based on a standard template or an HTML paste template.

Where is the recovered content button in Mailchimp?

To see recovered campaign content, follow these steps. Navigate to the Campaign Builder, and click a text block to edit it. In the edit pane, click the Recovered Content button. Click the left and right arrows to view each piece of recovered content.

What is the campaign builder in Mailchimp?

If you've been using Mailchimp to send email campaigns for a while, you know that our campaign builder is a series of steps that need to be completed in a specific order: You choose your list, write your subject line, add your content, and so on.

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